Subject: Geography – Inter-state River Water Disputes; Polity – Article 262; Cauvery; CWDT; Mekedatu.

Why in News?

• The Supreme Court dismissed a review petition filed by Tamil Nadu challenging a November 2025 decision that termed the state’s objection to Karnataka’s proposed Mekedatu Balancing Reservoir cum Drinking Water Project as “premature”

About Mekedatu Project

Type

• Multi-purpose project: drinking water supply and hydropower generation.

Location

• Near Kanakapura in Ramanagara district, Karnataka.
• Approximately 90 km from Bengaluru.
• About 4 km ahead of the Karnataka-Tamil Nadu border.
• Proposed at the confluence of the Cauvery River and its tributary Arkavathi.

Components

• 99-metre-high, 735-metre-long concrete gravity dam.
• Underground powerhouse.
• Water conductor system.

Capacity

• Storage capacity: 67 TMC ft (thousand million cubic feet).
• Power generation: 400 MW.
• Drinking water supply: primarily for Bengaluru.

Environmental Impact

• Will submerge more than 5,000 hectares of protected area in the Cauvery Wildlife Sanctuary.

The Inter-State Water Dispute

Lower Riparian State

• Tamil Nadu is the lower riparian state (downstream).
• Karnataka is the upper riparian state (upstream).

Tamil Nadu’s Objections

• The Mekedatu area represents the last free point in Karnataka from where Cauvery water flows unrestricted into Tamil Nadu.
• The dam is an attempt by Karnataka to block this free flow of water.
• The project is in “gross violation” of the Cauvery Water Disputes Tribunal (CWDT) award (2007), which was affirmed by the Supreme Court in 2018.

Key Terms for Prelims

• Mekedatu Project: Multi-purpose balancing reservoir on Cauvery (drinking water + power)
• Cauvery River: Inter-state river flowing through Karnataka, Tamil Nadu, Kerala, Puducherry
• Arkavathi River: Tributary of Cauvery (confluence at Mekedatu)
• Balancing Reservoir: Storage to regulate water flow between upstream and downstream
• Lower Riparian: Downstream state (Tamil Nadu)
• Upper Riparian: Upstream state (Karnataka)
• CWDT (Cauvery Water Disputes Tribunal): Award given in 2007; affirmed by SC in 2018
• CWMA (Cauvery Water Management Authority): Body to implement CWDT award
• CWRC (Cauvery Water Regulation Committee): Technical body under CWMA
• CWC (Central Water Commission): Apex technical body for water resources
• TMC (Thousand Million Cubic feet): Unit of water storage volume
• Review Petition: Legal remedy to seek reconsideration of a judgment (limited grounds)

Possible Prelims MCQs

Q1: The Mekedatu project is proposed at the confluence of the Cauvery River and which tributary?

• Arkavathi

Q2: The Mekedatu project is located in which district of Karnataka?

• Ramanagara

Q3: Which lower riparian state has been opposing the Mekedatu project?

• Tamil Nadu

Q4: Which body is currently considering the Detailed Project Report (DPR) of the Mekedatu project?

• Cauvery Water Management Authority (CWMA) and Cauvery Water Regulation Committee (CWRC)

Q5: The Mekedatu dam will submerge more than 5,000 hectares of which wildlife sanctuary?

• Cauvery Wildlife Sanctuary

Source/Reference:

https://www.thehindu.com/news/national/supreme-court-rejects-review-plea-by-tamil-nadu-on-mekedatu-project/article71024845.ece

Subject: Environment – Wildlife Diseases; Babesia; Tick-Borne Infections; Asiatic Lion Conservation; Gir National Park.

Why in News?

• Two Asiatic lion cubs died in Gujarat’s Gir National Park region due to a suspected Babesia infection (tick-borne parasitic disease).

About Babesia

What is Babesia?

• A genus of microscopic parasites that infect the red blood cells (RBCs) of animals and humans.
• Causes the disease known as babesiosis.

Transmission

• Transmitted mainly by the bite of ticks (primarily the Ixodes tick, also known as the deer tick).
• Same tick also transmits Lyme disease.

Hosts

• Affects both animals and humans (more common in animals – cattle, dogs, other mammals).
• Human infection more common in tick-prone areas (Americas, Europe, Asia).

Contagious?

• Not contagious from person to person.
• Rarely transmitted from pregnant woman to fetus.

Symptoms (Severe cases)

• High fever, fatigue, anemia (destruction of RBCs).
• Complications: respiratory failure, kidney failure, liver failure, heart problems, coagulopathy.

Treatment

• Combination of antimicrobial drugs: atovaquone (antiparasitic) + azithromycin (antibiotic).

About Gir National Park and Asiatic Lions

Gir National Park

• Located in Gujarat (Junagadh district).
• Only natural habitat of Asiatic lions in the world.

Asiatic Lion (Panthera leo persica)

• IUCN status: Endangered.
• Wildlife Protection Act, 1972: Schedule I (highest protection).
• Population increased from ~500 in 2015 to 891 in 2025.

Conservation Significance

• All wild Asiatic lions are in Gir – single population makes them vulnerable to disease outbreaks and natural disasters.
• Gujarat government and NTCA (National Tiger Conservation Authority) have been working on creating a second habitat (Barda Wildlife Sanctuary) to reduce extinction risk.

Key Terms for Prelims

• Babesia: Tick-borne protozoan parasite infecting red blood cells; causes babesiosis
• Babesiosis: Disease caused by Babesia (symptoms: fever, fatigue, anemia)
• Ixodes tick: Deer tick – vector for Babesia and Lyme disease
• Atovaquone: Antiparasitic drug (used in combination with azithromycin to treat babesiosis)
• Azithromycin: Antibiotic (used in combination with atovaquone)
• Asiatic Lion: Panthera leo persica – Endangered (IUCN); Schedule I (WPA, 1972)
• Gir National Park: Only natural habitat of Asiatic lions (Junagadh, Gujarat)
• Canine Distemper Virus (CDV): Viral disease affecting dogs and wild carnivores (caused 2018 Gir lion deaths)
• NTCA (National Tiger Conservation Authority): Statutory body under MoEFCC (also involved in lion conservation)
• Barda Wildlife Sanctuary: Proposed second habitat for Asiatic lions (Gujarat)

Possible Prelims MCQs

Q1: Babesia parasites infect which cells in the host body?

• Red blood cells

Q2: Babesiosis is primarily transmitted by:

• Ticks

Q3: Which tick is the primary vector for Babesia?

• Ixodes tick (deer tick)

Q4: What is the IUCN status of the Asiatic lion?

• Endangered

Q5: Gir National Park is the only natural habitat of Asiatic lions. It is located in which state?

• Gujarat

Q6: In 2018, a major mortality event in Gir lions was caused by a combination of CDV and:

• Babesia infection

Q7: Which drug is commonly used in combination with atovaquone to treat babesiosis?

• Azithromycin

Source/Reference:

https://www.thehindu.com/news/national/gujarat/gir-lion-cub-deaths-linked-to-suspected-babesia-infection-gujarat-rules-out-outbreak/article71025382.ece#google_vignette

Subject: Polity – Tribunals; Sports Governance; National Sports Board; Sports Dispute Resolution; National Sports Governance Act, 2025.

Why in News?

• The Union Government notified the National Sports Governance (National Sports Board) Rules, 2026 and the National Sports Governance (National Sports Tribunal) Rules, 2026 under the provisions of the National Sports Governance Act, 2025.
• This establishes a structured governance framework for sports in India.

National Sports Board (NSB)

Legal Basis

• Established under the National Sports Governance Act, 2025.
• Rules notified in May 2026.

Composition

• Chairperson (1) and Members (2) – total 3 members.
• Appointed by the Central Government from a panel recommended by the Search-cum-Selection Committee.

Term of Office

• 3 years or till age 65 years (whichever is earlier).
• Eligible for re-appointment for one more term.

Functions

• Central authority for granting recognition to National Sports Bodies (NSBs).
• Ensure compliance with governance, financial, and ethical standards.
• Maintain a register of affiliate units of NSBs.
• Specify model guidelines / regulations for sports governance.

National Sports Tribunal (NST)

Purpose

• Dedicated adjudicatory body for sports-related disputes.
• Reduce reliance on civil courts.
• Ensure independent, speedy, effective, and cost-efficient dispute resolution.

Composition

• Chairperson (1) and Members (2) – appointed by Central Government.

Eligibility Criteria

• Chairperson: Must be a person who is or has been a Judge of the Supreme Court or Chief Justice of a High Court.
• Members: Persons of eminence in public life with wide knowledge and experience in sports, public administration, and law.

Term of Office

• Chairperson: 5 years or till age 75 years (whichever is earlier).
• Members: 5 years or till age 67 years (whichever is earlier).

Powers

• Powers similar to those of a civil court.
• No civil court shall have jurisdiction over matters that the Tribunal is empowered to determine.
• No injunction shall be granted by civil courts on such matters.

Digital Implementation

• Dedicated portal for submission of disputes, notices, responses, documents, clarifications.
• Virtual hearings and online record maintenance.

Key Terms for Prelims

• National Sports Governance Act, 2025: Parent legislation for sports governance reforms
• National Sports Board (NSB): Central authority for recognition of National Sports Bodies
• National Sports Tribunal (NST): Adjudicatory body for sports disputes
• Search-cum-Selection Committee: Recommends panel for NSB appointments
• National Sports Bodies (NSBs): Sports federations recognized by government (e.g., BCCI, AIFF, Hockey India, etc.)
• Civil Court jurisdiction: Ousted for matters under NST (similar to other tribunals like CAT, ITAT)
• Virtual hearings: Digital dispute resolution mechanism
• Single-window mechanism: Unified platform for sports dispute resolution

Possible Prelims MCQs

Q1: The National Sports Board is established under which Act?

• National Sports Governance Act, 2025

Q2: What is the term of office for the Chairperson of the National Sports Board?

• 3 years or till age 65

Q3: The Chairperson of the National Sports Tribunal must be:

• A retired Supreme Court Judge or Chief Justice of a High Court

Q4: The National Sports Tribunal has powers similar to which court?

• Civil Court

Source/Reference:

https://www.pib.gov.in/PressReleasePage.aspx?PRID=2265248&reg=3&lang=1

Subject: Polity – Internal Security; Illegal Immigration; Demographic Change; High-Level Committee; Citizenship; NRC; CAA.

Why in News?

• The Union Government constituted a high-level committee under Justice (Retd) Prakash Prabhakar Naolekar to assess demographic changes across India due to illegal immigration and other unnatural causes.

About the Committee

Full Name

• High-Level Committee on Demographic Changes (HLCDC)

Chairman

• Justice (Retd) Prakash Prabhakar Naolekar – retired Supreme Court judge (served on SC from 2004-2008; also served as Lokayukta of Madhya Pradesh after retirement)

Mandate and Terms of Reference

Primary Objective

• Assess demographic changes across India due to illegal immigration and other unnatural causes (not attributable to normal fertility or mortality trends).

Specific Tasks

• Study patterns of demographic change across the country.
• Identify their causes (including illegal immigration, irregular population mobility, administrative laxity).
• Suggest legal, administrative, and policy measures to address the issue.
• Recommend a permanent operational system for identification, detention, and deportation of illegal immigrants already residing in India.
• Propose a comprehensive policy framework to enhance Centre-State coordination on illegal immigration and demographic imbalance.

Home Ministry’s Observation

• Demographic changes are not restricted to border areas alone – affecting urban centres, industrial corridors, tribal regions, and other socially and economically sensitive areas.
• These changes impact public service delivery, local governance, resource distribution, and social cohesion.

Committee’s Powers

• Can requisition any information, records, or documents from any Ministry, Department, State government, public authority, or individual.
• Can determine its own procedures for inquiry, consultation, analysis, and report submission.
• With prior approval of Home Ministry, can constitute sub-committees or working groups.

Timeline and Location

• Report submission: Within one year (expected by May 2027).
• Office location: Delhi.

Key Terms for Prelims

• Naolekar Committee: High-Level Committee on Demographic Changes (HLCDC)
• Justice Prakash Prabhakar Naolekar: Retired Supreme Court judge (2004-2008); also former Lokayukta of Madhya Pradesh
• Illegal Immigration: Unauthorised entry into India (violates Foreigners Act, 1946; Passport (Entry into India) Act, 1920)
• Demographic Change: Shift in population composition (size, distribution, age structure, etc.)
• Census Commissioner: Head of Census of India (Office of Registrar General and Census Commissioner)
• PM-EAC: Prime Minister’s Economic Advisory Council (Dr. Shamika Ravi is a member)
• BPRD: Bureau of Police Research and Development (Balaji Srivastava is former DG)
• Foreigners Act, 1946: Governs entry, presence, and departure of foreigners in India
• Citizenship Act, 1955: Governs acquisition and determination of citizenship
• NRC (National Register of Citizens): Register of all Indian citizens (currently only Assam has updated NRC)
• CAA (Citizenship Amendment Act), 2019: Grants citizenship to non-Muslim migrants from Pakistan, Afghanistan, Bangladesh (cut-off Dec 31, 2014)

Possible Prelims MCQs

Q1: The High-Level Committee on Demographic Changes (HLCDC) is chaired by:

• Justice (Retd) Prakash Prabhakar Naolekar

Q2: The Foreigners Act, which regulates entry and presence of foreigners in India, was enacted in which year?

• 1946

Source/Reference:

https://www.thehindu.com/news/national/demography-panel-head-says-appointment-came-as-a-surprise-to-him/article71029450.ece#google_vignette

Subject: Economy – Rural Industries; KVIC; Khadi; MSME; Employment Generation; Atmanirbhar Bharat; Record Sales.

Why in News?

• The Khadi and Village Industries Commission (KVIC) achieved a historic milestone in FY 2025-26, recording sales of ₹1.87 lakh crore.
• KVIC Chairman Manoj Kumar announced that compared to 2013-14, there has been a 501% growth in sales, 380% growth in production, and 56% growth in employment generation over the last 12 years.

About KVIC

Establishment

• Statutory body established under the Khadi and Village Industries Commission Act, 1956.

Nodal Ministry

• Ministry of Micro, Small and Medium Enterprises (MSME)

At State Level

• Khadi & Village Industries Boards (KVIBs) implement KVIC schemes in respective states.

Objectives

• Social Objective: To provide employment in rural areas.
• Economic Objective: To produce a saleable product.
• Wider Objective: To create self-reliance among the economically weaker sections.

Functions

• Build strategic reserve of raw materials and implements for supply to producers.
• Create common service facilities for processing raw materials.
• Enhance sale and marketing of Khadi and other village industry products.
• Promote research in production techniques.
• Assure genuineness and set quality standards for Khadi and Village Industries products.

Key Terms for Prelims

• KVIC: Khadi and Village Industries Commission (statutory body; established 1956)
• KVIB: Khadi and Village Industries Board (state-level implementation)
• Khadi: Hand-spun and hand-woven cloth (cotton, silk, wool)
• Village Industries: Traditional industries in rural areas (honey, soaps, agarbatti, handmade paper, leather, etc.)
• Ministry of MSME: Nodal ministry for KVIC
• Khadi and Village Industries Commission Act, 1956: Parent legislation
• Self-reliance (Atmanirbharta): Wider objective of KVIC
• E-commerce platform: Proposed digital marketplace for khadi products

Possible Prelims MCQs

Q1: KVIC is a statutory body established under which Act?

• Khadi and Village Industries Commission Act, 1956

Q2: KVIC functions under which ministry?

• Ministry of Micro, Small and Medium Enterprises

Q3: According to KVIC, what percentage of employment generated by Khadi industry is held by women?

• 80%

Q4: At the state level, KVIC schemes are implemented through:

• (b) Khadi and Village Industries Boards (KVIBs)

Source/Reference:

https://newsonair.gov.in/khadi-achieves-record-sale-of-1-87-thousand-cr-rupees-in-fy-2025-26/

GS Paper II – Governance (Education) | GS Paper I – Society | GS Paper IV – Ethics
National Education Policy (NEP) 2020; Multidisciplinary Learning; Liberal Arts; STEM vs. Humanities

Introduction

AI is reshaping higher education, making the NEP’s emphasis on multidisciplinary and flexible learning more relevant than ever. In the age of intelligent machines, universities must go beyond narrow specialisation and nurture critical thinking, creativity, and the ability to ask meaningful questions — strengths that remain uniquely human.

Main Body

Reason One: Judgement Over Information

The AI Capability:

• AI can process massive amounts of data at speeds no human can match.
• AI can write essays, create computer programs, identify trends, and engage in convincing conversation.
• AI is dangerously masquerading as truth.

The Human Imperative:

• Nothing can substitute judgement informed by history, ethics, culture, and politics.
• The more sophisticated machines become, the more precious distinctly human capacities will grow.

Reason Two: Future Problems Are Not Neatly Labelled

The False Binary:

• Debates about liberal arts versus STEM are based on a false binary.
• The biggest challenge is whether India can do both.

What the Best Engineers Need:

• Insights from History, Political Science, and Ethics to solve future problems.
• Social science to build humane technology.

What India Needs:

• Economists who can speak knowledgeably about climate change and behavioural science.
• In the age of AI, disciplinary silos will hinder those who work within them.

NEP’s Relevance:

• The NEP’s stress on multidisciplinary and holistic education is welcome.

Reason Three: Liberal Arts Matter for Democracy

What Democracies Need:

• Citizens who can think critically, engage in civil disagreement, and have some understanding of the past.

The Danger of Market-Driven Priorities:

• When markets determine educational priorities, the social value of learning can easily be reduced to its immediate monetary value.
• History, Philosophy, Anthropology, and Political Theory will always seem less important than degrees with easy job placements.
• Democracies that stop valuing these subjects will do so at their own peril.

The Purpose of Universities:

• Universities are more than employment facilitation or placement centres.
• JNU was imagined almost as an intellectual republic: students from every corner of India introduced to new ideas that helped them see beyond their backgrounds.
• Universities play an important role in nurturing democratic citizenship and values.

Private Universities’ Role:

• Shiv Nadar, Ahmedabad University, Ashoka – several private institutions have pioneered serious investments in liberal-arts education and interdisciplinary programmes.
• India needs both private and public universities.
• But if market forces alone dictate the purpose of a university, certain areas of study will naturally be privileged over others.

Reason Four: Resilience

The Changing Landscape:

• Coding languages and technical skills change every few years.
• What employers look for changes.

What Will Not Change:

• The ability to think critically, communicate effectively, and relate to others.
• As AI takes over more blue-collar and white-collar jobs, human skills will need to become more human.

Liberal Arts’ Unique Position:

• Liberal-arts degrees are uniquely positioned to provide that education.
• At JNU’s School of International Studies, International Relations is being reshaped by tech: climate change, cybersecurity, big data, and disinformation aren’t just “topics” – they will define opportunities and challenges for the next generation of global leaders.
• We must train students who are tech-savvy, historically literate, ethically mindful, and globally literate.

Reason Five: Civilisational

India’s Intellectual Traditions:

• India’s own intellectual traditions never viewed knowledge as fragmented into isolated disciplines.
• There was no divide between Philosophy and Politics, Economics and Ethics, or even Literature and public service.
• Education was seen as a cohesive whole.

NEP’s Recognition:

• India’s strengths in the modern knowledge economy are tied to a return to this interdisciplinary approach.
• The NEP mirrors a growing recognition that Indian traditions of knowledge are no longer compartmentalised.

The Historic Opportunity

What Higher Education Must Do:

• More than create workers.
• Help us become better human beings.

India’s Opportunity:

• If implemented with care and seriousness, the NEP has the potential to help India educate a generation that is technologically literate and democratically mindful.
• That will make India not just a stronger knowledge economy but a stronger democracy.

The Ultimate Challenge of AI:

• Not technological, it is human.
• Machines may increasingly answer questions.
• Universities must still teach which questions are worth asking.

Challenges:

• Market forces favour STEM degrees with immediate job placement.
• Private universities have pioneered liberal arts, but public universities lag due to funding constraints.
• JNU’s model is not easily replicable across 1,000+ universities.
• NEP implementation is uneven across states and institutions.

The Core Reality:

• The age of AI has finally exposed the poverty of thinking that dismisses liberal arts as economically dispensable.
• The more sophisticated machines become, the more precious distinctly human capacities will grow.
• The ultimate challenge posed by AI is not technological – it is human.

Conclusion

In the age of AI, liberal-arts education matters more than ever. While AI can process information, human judgement rooted in history, ethics, culture, and critical thinking remains irreplaceable. Future challenges will demand multidisciplinary understanding, not narrow specialisation. Democracies need thoughtful citizens, and universities must nurture creativity, communication, empathy, and the ability to ask meaningful questions — strengths machines cannot replicate.

UPSC Mains Practice Question

1. In the age of AI, critically examine the relevance of liberal-arts education under NEP 2020 for harnessing India’s demographic dividend. (150 words, 10 marks)

https://indianexpress.com/article/opinion/columns/in-the-age-of-ai-liberal-arts-education-matters-more-not-less-10709564/

GS Paper I – Society (Social Issues) | GS Paper II – Social Justice (Health) | GS Paper IV – Ethics
Mental Health Stigma; Celebrity Influence; Ethical Advertising; Social Responsibility

Introduction

A recent cement advertisement trivialises mental illness by portraying it as entertainment, reinforcing harmful stereotypes and deepening social stigma. In a country already burdened by rising depression, anxiety, and suicides, such portrayals discourage people from seeking help. A truly compassionate society is measured by how it treats its most vulnerable citizens.

Main Body

The Advertisement: What It Got Wrong

The Imagery:

• Actor locked in a bare room, speaking incoherently, behaving irrationally.
• Ends with the actor as a doctor, reassuring that the person cannot escape because the room is built with strong cement.

The Harmful Messages:

• Mental illness is a spectacle for entertainment.
• Behaviour associated with psychological distress is caricatured and presented as comedy.
• People with mental-health conditions should be confined (segregation, not treatment).

The Darker History:

• The imagery is impossible to separate from a darker history of mental-health treatment.
• When people with psychiatric conditions were deprived of basic human dignity.

The Emphasis Today:

• Treatment, inclusion, community support, rehabilitation – not segregation.

India’s Mental Health Burden and Access Gaps

The Burden:

• Enormous burden of depression, anxiety, and suicide.
• Social and psychological stresses have intensified in recent years.

Access Gaps:

• Severe shortages of psychiatrists, psychologists, and community-support systems.
• Mental-health services remain inadequate.

Social Stigma:

• Remains a big barrier preventing people from seeking help.
• Families hide mental illness.
• Young people hesitate to speak openly about depression or anxiety.

The Advertisement’s Impact:

• Using mental illness as comic relief only deepens prejudice.

Corporate Social Responsibility and Advertising Ethics

What Companies Speak About:

• Inclusion, diversity, ESG (Environmental, Social, and Governance) commitments.
• Social responsibility.
• Campaigns related to gender equality, disability rights, and social inclusion.

The Contradiction:

• A corporation cannot claim commitment to social responsibility while its advertisements mock vulnerable individuals.
• Mental health deserves the same sensitivity as other social issues.

The Need for Introspection:

• India’s advertising industry needs serious introspection about ethical boundaries and social responsibility.
• Humour has a place in advertising, but humour that humiliates is neither clever nor harmless.

The Role of Celebrities: Influence and Responsibility

The Problem:

• Public figures wield enormous influence, particularly among younger audiences.
• When they endorse content that demeans mental illness, it normalises prejudice.
• Undermines years of work by professionals and civil-society organisations.

The Constructive Role (Counter-Example):

• Celebrities such as Deepika Padukone have spoken openly about their struggles with depression.
• Others from cinema, sports, and media have encouraged people to seek support without shame or fear.
• These efforts have contributed significantly to reducing stigma, especially among younger Indians.

The Responsibility:

• Precisely because celebrities possess such influence, they must recognise that the messages they endorse carry wider social consequences.
• Creative freedom cannot become an excuse for demeaning vulnerable groups.

The Ethical Framework

A Compassionate Society:

• Judged not by how it treats the powerful but by how it treats the vulnerable.

Mental Illness:

• A human condition deserving understanding, care, and dignity.

What Is Needed:

• Sensitivity in advertising and media representation.
• Responsible celebrity endorsement.
• Continued efforts to reduce stigma through open conversation (Padukone model).
• Improved access to mental-health services (psychiatrists, psychologists, community support).

Conclusion

A recent advertisement trivialising mental illness reinforces harmful stereotypes of ridicule and confinement, undermining modern values of treatment, inclusion, and dignity. In India, where depression, anxiety, and suicide already face stigma and inadequate mental-health support, such portrayals are deeply irresponsible. Companies and celebrities must recognise their social influence and promote empathy, not prejudice, towards vulnerable individuals.

UPSC Mains Practice Question

1. Critically examine the role of advertisements and celebrity endorsements in reinforcing or reducing mental health stigma in India. What ethical responsibilities do corporations and public figures bear in this regard? (250 words, 15 marks)

https://indianexpress.com/article/opinion/columns/in-india-mental-health-is-still-a-bad-word-celebrity-ads-joking-about-it-dont-help-10709540/